Cult Digital -
Boutique SEO
Agency
Cult Digital is an independent, Melbourne-based Search Engine Optimisation consultancy, working exclusively with small to medium-sized businesses.
Set to officially launch in 2024, they believe the
best results happen when profession meets passion, that's why they only work with businesses they're stoked on.
best results happen when profession meets passion, that's why they only work with businesses they're stoked on.
The Brief
Create a brand identity and design system.
One that mirrors the types of clients Cult Digital
aims to attract, such as record stores, tattoo parlors, skate shops, snowboard stores, mountain bike brands, surfing labels and anyone else that feels
a regular SEO agency doesn't properly understand their market space and their customers.
One that mirrors the types of clients Cult Digital
aims to attract, such as record stores, tattoo parlors, skate shops, snowboard stores, mountain bike brands, surfing labels and anyone else that feels
a regular SEO agency doesn't properly understand their market space and their customers.
The branding needs to distance itself from the hundreds of cookie-cutter digital agencies, and instead, make a bold impression, more akin to
a streetwear brand than a corporate office.
a streetwear brand than a corporate office.
Brand Elements
The primary idea behind the Cult Digital branding
is that it doesn't really have one particular logo. Instead, it uses a series of common logo elements, such as cult iconography, bold colour, and heavy line weight, which can be shuffled around and reshaped into many different logos and images.
is that it doesn't really have one particular logo. Instead, it uses a series of common logo elements, such as cult iconography, bold colour, and heavy line weight, which can be shuffled around and reshaped into many different logos and images.
By using this less rigid approach to representing
the brand, it gives Cult Digital a cool, authentic feel, while still remaining recognizable and cohesive.
the brand, it gives Cult Digital a cool, authentic feel, while still remaining recognizable and cohesive.
Custom "Cult" display font -
Based on Hidalgo Regular and modified to become a bold, inked variant.
Secondary "Digital" Typeface -
Crafter Rough
