Branding Identity designed for Emergence Equity Research, an independent financial
research and analytics firm that services small and emerging companies.
research and analytics firm that services small and emerging companies.
Its target demographic consists of mature investors who value consistency and trust,
as such, the brandmark has been designed to reflect this through its use of a traditional
navy and gold colour scheme and strong sans serif font.
as such, the brandmark has been designed to reflect this through its use of a traditional
navy and gold colour scheme and strong sans serif font.
The logo is also based heavily on relevant iconography, combining an analytics bar chart,
capital E and upward arrow-shaped form, all to reinforce the concept of “Emergence” while the
gold gradient reinforced the concept of wealth creation.
capital E and upward arrow-shaped form, all to reinforce the concept of “Emergence” while the
gold gradient reinforced the concept of wealth creation.
