Gippsland Country
Music Festival -
Merchandise Range
Gippsland Country Music Festival is a celebration of all things country. Not only showcasing Australia’s best country music, including well-known legendary artists and the most exciting up-and-coming live acts, GCMF also features food trucks, smokehouse bbq, line dancing, whip cracking, rides, market stalls, on-site bars and all-round good times.
All of this and more takes place over two exciting days
in the stunning Lardner Park, Gippsland.
in the stunning Lardner Park, Gippsland.
The Brief
Create a complete merchandise range that embodies the spirit of GCMF, including an exclusive "Campers Only" tee to celebrate the first year of on-site camping at the festival.
With my music design background leaning more towards heavy rock and metal, The Gippsland Country Music Festival's merchandise range was a tough nut to crack. The goal was to strike the right balance between traditional country vibes, like cowboy hats and boots, and a modern, inclusive feel.
It relied on making apparel that appealed to die-hard country fans and newcomers alike, and we nailed it, creating a wide range of classic garments and accessories that reflected the festival's friendly and diverse music scene. And to top it off, the range sold amazingly well, with only a few smaller sizes left behind.
It relied on making apparel that appealed to die-hard country fans and newcomers alike, and we nailed it, creating a wide range of classic garments and accessories that reflected the festival's friendly and diverse music scene. And to top it off, the range sold amazingly well, with only a few smaller sizes left behind.
Exclusive Camping Tee
Bucking Horse Tee
Sad Country Tee - Front
Sad Country Tee - Back
Lineup Tee - Front
Lineup Tee - Back
Neon Hat Tee
CGMF Embroidered Jersey
GCMF Stamp Hood
GCMF Hat Logo Zip Hood
GCMF Patch Trucker
GCMF Footy Beanie
GCMF Cattle Tag Trinket
Hold My Beer Slap Sticker
Dancing Shoes Bumper Sticker
