R U OK DAY -
Death Metal Logo Tee

This is a wholesome tee and marketing campaign 
I created for the team over at 24Hundred in support of R U OK Day. All proceeds from the t-shirts were donated to support R U OK DAY and their amazing year-round work for mental health and harm prevention initiatives.

Modelled by the amazing Lili Berry and promoted by many well known artists such as Short Stack's front man Shaun Diviney. The Campaign consisted of a range of animated and static social assets, rolled
out across the UNIFED Music Group ecosystem of
e-commerce platforms and social media accounts.

These are tough times we live in, so make sure you reach out to the people in your world and find out how they really are. These conversations can save lives and make a world of difference for those who are struggling.
Black Tee - Modelled by Lili Berry
Black Tee - Modelled by Lili Berry
Front Print
Front Print
Social Tile
Social Tile
Short Stack's Shaun Diviney
Short Stack's Shaun Diviney
Yellow Tee - Modelled by Lili Berry
Yellow Tee - Modelled by Lili Berry
Web Banner
Web Banner