UNIFIED
Music Group - Values
Music Group - Values
UNIFIED Music Group is a globally renowned
multi-service music company. Formed in Melbourne, UNIFIED provides a range of services including artist management, recorded music, publishing, live events and merchandise to a diverse roster of local and international artists.
multi-service music company. Formed in Melbourne, UNIFIED provides a range of services including artist management, recorded music, publishing, live events and merchandise to a diverse roster of local and international artists.
Guided by its people’s deep passion for music,
artists and the independent music community, UNIFIED leads a professional, innovative and motivated team to achieve extraordinary results.
artists and the independent music community, UNIFIED leads a professional, innovative and motivated team to achieve extraordinary results.
The Brief
Work with UNIFIED's senior leadership team to create a cohesive set of icons to represent its five company values. The team wanted something abstract in concept and minimalist in execution
to allow for versatility across a whole range of business applications.
to allow for versatility across a whole range of business applications.
UNIFIED WE STAND
PEOPLE ARE THE BEAT OF OUR BUSINESS
STAY IN TUNE
WE'RE ALL IN
CREATORS OF CHANGE
UNIFIED WE STAND
"Our ability to collaborate, build meaningful partnerships and create momentum is the foundation of our thriving ecosystem."
Designed to resemble an abstract birdseye view of people reaching out and connecting arms, this symbolizes collaboration, while the triangular form represents a strong foundation.
The shape also has upward direction from the bottom left to top right, this is a common trait across all the icons and it symbolises growth and progress.
PEOPLE ARE THE BEAT
OF OUR BUSINESS
OF OUR BUSINESS
"We are here for and because of exceptional people. Being decent, genuine and honest is just how we roll. We recognise greatness, listen, and celebrate wins. If you grow, we do too."
The expanding circles used in this icon were designed to represent sound waves, like
those emanating from a drum or speaker.
The upward movement also reinforces the idea
of growth.
those emanating from a drum or speaker.
The upward movement also reinforces the idea
of growth.
STAY IN TUNE
"We value the people and world around us, and we use our influence, expertise and creativity to make the world a better place for future generations."
The circles placed on lines represent notes on a guitar as well as sliders on an equalizer, but they are also an abstract birdseye view of people crossing a crosswalk, to represent the world around us and being aware of the people in it.
WE'RE ALL IN
"We show up with an all-in commitment to create moments and achieve extraordinary results. Initiative, ownership and accountability are part of our DNA."
The outer circles linking to the central shape represent the collaboration between all the aspects of the UNIFIED business, while the offset lines create a feeling of rolling movement and represent the incredible momentum that builds
when we work together.
when we work together.
CREATORS OF CHANGE
"Innovation means taking risks and viewing challenges as opportunities. We are ambitious, creative and thrive on unconventional thinking."The lightning bolt shape of this icon represents the spark of new ideas that lead to change. It is also made up of two abstract opposing arrows, which symbolise a shift from the past to the future.
In addition, this is the only icon to have sharp edges. This was a purposeful design choice to make this icon stand out slightly from the rest, as it represents taking risks and trying new things.